World Petroleum Council Announces New Brand Strategy

The World Petroleum Council, a leading organisation within the global energy sector, will operate under the new name of WPC Energy from Monday 10 July 2023.

The decision to change name reflects the organisation’s commitment to lead the global transition to a low-carbon energy system, achieved through a diverse and sustainable mix of energy sources.

As part of this rebrand the organisation will carry a bold and distinct new visual identity, including a modernised logo and the new tagline: The World Forum for Energy Transformation.

"This process, part of a wider, ongoing Strategic Review represents the most significant change tour identity in our 90 years of history and priority has been to acknowledge the rich heritage and DNA of our organisation"; said Pedro Miras, President of WPC Energy. "Our new name reflects our role to facilitate dialogue and connection across all spheres of the rapidly evolving energy landscape and supports our focus on industry trends such as increasing energy efficiency, the circular economy, digitalisation, decentralisation, and electrification”.

This rebrand project was undertaken over the course of a few months earlier this year by a panel led by Interbrand, (https://interbrand.com) the world’s leading brand consultancy. The panel also included the President, the Secretariat and a special Focus Group representing a cross section of our National Committees and encompassing an inclusive mix of age and genders.

“I am incredibly proud of the work that has been done to renew our brand, identity and purpose within the global energy industry and today we embrace an exciting new chapter in the history of our organisation”.

Dr Pierce Riemer, Director General.